Customer Story
CoreAll streamlined equipment control and prepared for international expansion
With Business Online, CoreAll now has a business management system that provides comprehensive oversight of equipment, procedures, and documentation—regardless of whether the team is based in Stavanger, Houston, or Abu Dhabi.
About
CoreAll has developed the world's first instrumented core-drilling system, delivering real-time data during drilling operations. This solution significantly reduces time and cost, minimizes environmental impact, and enhances decision-making for reservoir evaluation.
Challenge
Facing international growth, CoreAll required better control over equipment, documentation, and processes. Existing project management tools led to duplication of effort, manual routines, and a lack of oversight—posing a significant risk amidst global standards and an increasing international workforce.
Solution
By implementing Business Online, CoreAll achieved a unified platform for quality management, document handling, and project monitoring. The solution reduces potential errors, streamlines workflows, and provides scalability aligned with the company's growth.
Implementation
The system was implemented in stages with close support from Business Online. This structured approach engaged the entire organization, ensured effective knowledge transfer, and rapidly delivered tangible benefits.
Result
CoreAll now operates more efficiently and systematically, with improved oversight of equipment, documentation, and routines, regardless of location. The new platform reduces dependency on individuals, frees time for strategic activities, and lays a robust foundation for ongoing growth and international expansion.
Outdated Systems and Manual Processes
The need for a comprehensive management system became apparent as CoreAll transitioned from product development to commercialization and global expansion. The company had outgrown tools like Trello and Microsoft 365, requiring enhanced integration and a more cohesive overview.
"We have complex equipment consisting of numerous components," explains Per Erik Berger, CEO at CoreAll. This necessitates meticulous maintenance and preparation of drilling equipment between projects.
"We need to track which parts and components are used in specific equipment and when. It’s about improving quality control and managing every component effectively."
Berger uses a motorsport analogy: "If you race a car, it experiences significant strain. You need to know exactly which parts were used, in case issues emerge next time. Perhaps there were unnoticed damages from the last run."
As CoreAll expanded internationally, demands for control, traceability, and quality escalated significantly.
Need for Shared Documentation and Accessibility
In addition to technical traceability, CoreAll required improved documentation organization. With global expansion, making equipment and supplier documentation easily accessible became critical.
"Having a good procedure helps me personally, but it must be accessible to everyone to truly benefit the organization."
With growth into markets in the USA and the Middle East, CoreAll also needed scalable processes and a centralized solution for all procedures.
Additionally, a robust CRM was essential for managing customers and future sales.
"As our team grows, so does our need for better customer and contract management."
Unified Platform for Quality, Documentation, and Growth
CoreAll selected Business Online as their management system, consolidating quality management, documentation, and project monitoring. The platform covers the entire value chain—from logistics and routines to future customer interactions and sales.
Berger highlights reduced duplication and errors:
"Updating various separate systems often leads to discrepancies. A single source significantly minimizes redundancy."
Business Online was chosen for its current capability and future scalability.
"Being an innovative startup involves many phases," Berger notes. "Eventually, organizing effectively becomes essential for scaling."
Thorough Training Enabled Rapid Benefits
Despite recognizing the necessity of a robust system, CoreAll was initially reluctant due to limited resources.
"The hesitation when starting something new is always the initial time investment," Berger admits. "When you're already stretched thin, prioritizing long-term benefits over immediate needs is tough."
What made CoreAll commit?
"Business Online reassured us they would support our implementation fully. Without their structured help, we never would have started."
Regular follow-up from Business Online proved critical.
"We had regular Teams meetings guiding us through the process. Even straightforward systems require thorough, precise steps for success."
Berger credits Business Online’s consultants Aleksander Fosshagen Hald and Marta Skjelvik: "They guided us carefully through every detail. Without such meticulous implementation, the project would have stalled."
From Personal Dependence to Process-Driven Operations
Today, CoreAll enjoys vastly improved control, quality, and operational efficiency locally and internationally. Consolidating processes within Business Online has freed time and reduced personal dependencies.
"The main advantage is that we've streamlined operations with clear documentation. Now we follow established procedures, avoiding unnecessary iterations," says Berger.
This has contributed to a more structured and efficient organization, better equipped to handle future challenges and opportunities in the global market.
Clear routines and a unified platform enable predictable, high-quality global operations.
"We now maintain consistent cooperation and accessible procedures, whether in Stavanger, Houston, or Abu Dhabi."
This facilitates optimal resource use and enables scaling aligned with global market opportunities.
Empowering the Team—More Time for Strategic Work
Berger also emphasizes benefits from clearer delegation: "Personally, it has allowed me to entrust more responsibility to my team. Defined processes make it easier to delegate confidently."
Enhanced delegation allows leaders to focus strategically. Employees operating within structured frameworks reduce the need for constant oversight.
This results in a more autonomous organization, freeing leadership to focus on strategic development, partnerships, and growth.
Future Outlook
With Business Online, CoreAll has addressed critical needs in equipment logistics, documentation, and project management, building a robust foundation for future growth. While functionalities like reporting and CRM are not yet fully utilized, they are available as soon as required.
"When needed, these features will significantly enhance our sales processes," Berger concludes.
Business Online positions CoreAll to scale effectively, meet increasing international demands, and thrive in a competitive global market.